Kylie Jenner, the founder of Kylie Cosmetics, is facing criticism for promoting Foodology’s “Cutting Jelly,” a fiber supplement marketed for weight management. The reality television personality shared a TikTok video earlier this month describing the product as her “new favorite” and highlighting its potential for digestion and de-bloating, according to reports.
The supplement, which comes in pomegranate flavor, has gained traction on TikTok with some users claiming it reduces bloating and suppresses appetite, leading to its nickname “Korean Ozempic.” TikToker @tiffytummy claimed the product “blocks carbs” from turning into fat, a claim disputed by Dr. Chethan Ramprasad, a Harvard professor of gastroenterology, who described it as “more of a marketing hook than a physiologic reality,” as reported by GQ.
Jenner’s endorsement has drawn accusations of irresponsibility, with critics arguing that promoting such products to a young and impressionable audience is harmful. One social media user stated it was “so irresponsible for celebrities to advertise supplements and laxatives,” while others pointed to a history of similar endorsements by the Kardashian-Jenner family, referencing past promotions of “flat tummy laxatives” and teas. The product description claims it “really helps with food noise and bowel movements.”
The “cutting jelly” contains chia seeds, which are known for providing fiber and promoting a feeling of fullness. Jenner stated her “goal is to snack less for the New Year” and described the jelly as “so good” in her TikTok video. However, some have characterized the supplement as a laxative, raising concerns about its potential health effects.
Foodology’s “Cutting Jelly” is a gelatinous strip designed to be consumed as a dietary supplement. The controversy surrounding Jenner’s promotion mirrors past concerns about influencer marketing of potentially harmful diet products. As of February 16, 2026, neither Jenner nor Foodology have publicly responded to the criticism.
