Thai pop group KATCHA released a music video for their song “sent unsent” on February 15, 2026, accompanied by a social media challenge of the same name. The release follows the group’s debut digital single, “Abdul,” in December 2025.
The “sent unsent” challenge appears to center around the experience of sending a message and then being left in a state of anticipation, indicated by the phrase “มี Seen ก็ต้องมี Sent… แต่ใจฉันมันค้างอยู่ที่ Unsent,” which translates to “If it’s seen, there must be a sent… but my heart is stuck at unsent.” The video was shared on both YouTube and Facebook, with the hashtag #SentUnsent_Challenge.
KATCHA is a six-member girl group formed through the survival demonstrate DoubleG Academy, under the management of DoubleM Entertainment. Auditions for the group were initially announced in March 2024, with the group’s formation revealed in November of the same year.
