Jeff Williams, Apple’s Chief Operating Officer, officially retired earlier this year, a move that positioned Sabih Khan as the company’s new COO, effective February 1, 2026. Khan’s appointment marks a significant transition in Apple’s executive leadership, as he takes on the responsibilities previously held by Williams.
Khan’s rise within Apple has been steady. Prior to assuming the COO role, he served as Senior Vice President, overseeing operations. The transition was initially announced in late 2025, with Williams remaining in an advisory capacity for a period to ensure a smooth handover. This succession plan underscores Apple’s commitment to internal promotion and continuity in its operational leadership.
In a recent visit to China, Khan emphasized Apple’s dedication to long-term partnerships within the region. This message was aimed at reinforcing Apple’s commitment to the Chinese market, a crucial component of the company’s global strategy. The visit signaled a proactive effort to maintain strong relationships with key partners and stakeholders in China, despite evolving geopolitical dynamics.
The appointment of Khan as COO has also led to speculation regarding the future of Apple’s CEO position. Even as Tim Cook remains CEO, Khan’s operational expertise and increasing visibility within the company have positioned him as a potential successor. Industry analysts have noted Khan’s growing influence and his understanding of Apple’s complex global supply chain as key attributes that could make him a strong candidate for the top role.
