During his decade-long hiatus, Dos Equis’ The Most Engaging Man in the World became, well, uninteresting.
Forget lifetime achievement awards adn globe-spanning sails. He started ironing socks, tackling jigsaw puzzles, and obsessing over a label maker. He transformed into “The Least Most Interesting Man.”
But Dos Equis, the Heineken-owned beer brand,wouldn’t allow this to last.
Today (jan. 16), Dos Equis has resurrected The Most Interesting Man in the World, reigniting his adventurous spirit to inspire a new generation to “Stay Thirsty” for life’s experiences.
Jonathan Goldsmith,the original actor,reprises his role. He emerges from retirement to launch Dos Equis’ new campaign, debuting on TV Monday (Jan. 19) during the College Football National Playoff game in Miami.
The ad, created by LePub New York, explains the last ten years. An accident during an adventure caused amnesia. He forgot he was a legend – a man so remarkable sharks dedicated a week to him, and police questioned him simply because he was interesting.
A bottle of Dos Equis in his fridge breaks the spell, snapping him out of his mundane existence. he’s off on a new adventure, and this time, it involves a helicopter.
Dos Equis began hinting at the character’s return on Jan. 8 with a series of un
