The DP World Tour and Golf Channel have solidified their long-standing partnership with a multi-year media rights extension, ensuring continued comprehensive coverage for American golf fans through 2030.
A Decades-Long Partnership continues
The renewed agreement designates Golf Channel as the exclusive U.S. television home for the DP World Tour,a position it has held for a important period. This extension guarantees nearly 600 hours of live event coverage annually, bringing the excitement and competition of the global tour directly too american viewers [[1]]. the partnership underscores the growing demand for international golf content within the U.S. market.
What to Expect in the Upcoming Season
The 2026 season promises a compelling lineup of events, highlighted by the prestigious Rolex Series. Fans can look forward to live coverage of tournaments such as the Hero Dubai Desert Classic, the genesis Scottish Open, and the BMW PGA Championship. The season will culminate in two thrilling play-off events held in the united Arab Emirates, determining the season’s champion. This robust schedule provides a consistent stream of high-level golf action for viewers throughout the year.
industry Leaders Express Enthusiasm
Tom Knapp, Executive Vice President and GM of Golf channel, emphasized the natural synergy between the network and the DP World Tour. “If you’re a golf fan in the U.S., there’s something very right about starting your day with your first cup of coffee and the familiar sights and sounds of the DP World Tour,” Knapp stated. “Beginning with the Dubai Desert Classic in 1995, the quality competition and international flavour of the DP World Tour has been with us. We belong together.”
Guy Kinnings, CEO of the DP world Tour, echoed this sentiment, highlighting the value of the partnership for American fans. “With this long-term renewal, fans of the DP World Tour in the US will continue to have coverage of every tournament and never miss a shot as we travel around the world,” Kinnings said. He further noted the Tour’s triumphant 2025 season, which saw stellar viewing figures in the United States, contributing to the momentum of this extended agreement [[3]].
The Significance of the Rolex Series
The Rolex Series events are notably significant within the DP World Tour schedule. These tournaments boast substantial prize funds, attract top-tier players from around the globe, and are strategically positioned to elevate the Tour’s international profile. The inclusion of these events in Golf Channel’s comprehensive coverage ensures that American audiences have access to the most competitive and exciting tournaments the DP World Tour has to offer.
A Three-Decade Partnership
Golf Channel and the DP World Tour (formerly the European Tour) have enjoyed a collaborative relationship for over three decades. This longevity speaks to the mutual benefits of the partnership and the shared commitment to delivering high-quality golf content to viewers. The extension through 2030 represents a continued investment in the growth of the DP World tour’s presence in the U.S.market [[2]].
Looking Ahead
This media rights extension is a win-win for both the DP World Tour and Golf Channel. It provides the Tour with a stable and reliable broadcast partner in the crucial U.S. market,while ensuring that American golf fans continue to have access to comprehensive coverage of one of the world’s premier professional golf tours. As the DP World Tour continues to evolve and expand its global reach, its partnership with Golf Channel will undoubtedly play a vital role in its continued success.
