Genius Sports and FanDuel Sports Network Partner to Enhance Sports Advertising
NEW YORK - Genius Sports has forged a strategic alliance with FanDuel Sports Network, integrating its real-time data and technology into the network’s advertising platform, FanHub. The partnership aims to deliver more targeted and impactful advertising opportunities for brands connecting with sports fans.
The collaboration will provide Publicis Sports clients with access to FanHub’s capabilities, bolstered by Genius Sports’ data-driven insights. This allows for advertising campaigns to be dynamically adjusted based on live game events, enhancing engagement and relevance. Jim Keller, FanDuel Sports Network’s head of advertising and sponsorship sales, stated, “By pairing Genius Sports’ real-time intelligence with our network’s unmatched scale, we’re giving brands the ability to connect with fans with moments that matter most, creating more meaningful opportunities across every screen.”
FanDuel Sports Network continues to expand its reach through recent partnership renewals with the Milwaukee Brewers, Cincinnati Reds, and Kansas City Royals. These extensions, secured in early November, ensure the network will continue broadcasting local game coverage not selected for national television through the 2026 campaign. This sustained local coverage further strengthens the network’s position as a key platform for regional sports advertising and fan engagement.
