Demand for a Specific Aesthetic-Dubbed ‘Mar-a-Lago Face’-Rises Among Patients, Raising Ethical Questions for Surgeons
WASHINGTON-A growing number of patients are seeking cosmetic procedures to achieve a highly specific look-characterized by plumped lips, lifted brows, and overall facial refinement-that has become known within the plastic surgery world as “Mar-a-Lago face.” The trend, reportedly fueled by the aesthetics of prominent conservative figures, is prompting discussion among surgeons about the ethics of catering to politically-aligned beauty standards and the potential for patients to undergo excessive procedures.
the “Mar-a-Lago face” isn’t a single procedure, but rather a combination of treatments including fillers, botox, and frequently enough, more invasive surgeries like facelifts. Some practices are even directly marketing to this demand. A Boca Raton, Florida practice-less than an hour from Mar-a-Lago-advertises the look as a procedure that “doesn’t scream surgery. Instead, it whispers refinement.” Dr.Shervin Naderi, based in the DC area, described the look as ”a modern aristocratic mask” in his practice’s blog.
However, the pursuit of this aesthetic can lead to a cycle of repeated procedures. Dr. Kelly Bolden notes a phenomenon called “perception blindness,” where patients become accustomed to changes and continually seek more work. “The first time someone gets filler, the majority of the time, it looks good,” she said. “Then peopel get used to it, and they see a wrinkle come back or some sagging, and they’re like, ’I need more.’ They’re chasing after something without realizing it. A little bit more, a little bit more, and you can’t really see the evolution.”
The trend has sparked debate, particularly regarding its implications for women in politics. Nicole Russell, a columnist at USA Today, called jokes about the “Mar-a-Lago face” “cruel attacks” on conservative women, while others view it as a visual depiction of allegiance to former President Trump and his policies. Examples cited include South Dakota Governor Kristi Noem’s highly styled appearance during an ICE raid and Karoline Leavitt’s presentation at a press podium while addressing questions about Trump’s name appearing in Jeffrey Epstein’s emails.
Demand isn’t limited to women. ninety-two per cent of surgeons report treating male patients,with facelifts and jawline sculpting being popular choices. Pittman told Axios his male patients want to look “younger … more virile and masculine” like Pete Hegseth, achieved through Botox, liposuction and eyelid rejuvenation.
Despite the current popularity, surgeons emphasize that the effects of these procedures are not permanent. “Nothing in plastic surgery is permanent,” Bolden says. “Filler goes away. Most people will say you get a good eight to 10 years out of a facelift. Everything has a lifespan.”
