Visa to Sponsor Davis Cup Finals Eight in Turin
TURIN, ITALY – The International Tennis Federation (ITF) has announced a sponsorship agreement with Visa, making the global payments technology company an official partner of the Davis Cup Finals Eight, taking place in Turin, Italy from November 21-26. The partnership will see Visa provide payment solutions for fans attending the event and activate engaging experiences throughout the tournament.
This collaboration arrives as the ITF undergoes a important rebranding initiative, set to officially launch in mid-2026 as “World Tennis,” reflecting the institution’s expansive role within the sport. The Visa sponsorship adds to a growing portfolio of partnerships for the ITF,which recently extended its official data partnership with Infront through 2032,encompassing the Davis Cup and Billie Jean King Cup,and named MG as the official automotive partner for the 2025 edition.These deals underscore the ITF’s commitment to enhancing both the fan experience and the data-driven insights available for players and stakeholders.
The partnership with Visa builds on the ITF’s existing commercial momentum, which includes media rights agreements covering major events like the FIFA World Cup in Brazil and the LA28 games. Infront’s data partnership will continue to deliver coverage for over 66,000 matches annually, enriching data for players and fan engagement.
