Real Estate Agents Find Unexpected Leads on Facebook Marketplace
NEW YORK – In a surprising turn for digital marketing, real estate professionals are discovering facebook Marketplace as a valuable, and frequently enough overlooked, source of potential clients. The platform, traditionally used for local buying and selling, is proving effective for listing properties ranging from rentals to luxury homes.
Agents are advised to post every listing to Facebook Marketplace and actively share it within local buy/sell/swap groups – targeting communities within a 30- to 60-minute radius of the property. To maintain visibility,agents should repost listings as they expire within these groups.
Effective listings require a concise headline detailing the number of bedrooms and bathrooms, a brief description, a clear call to action, and accompanying photos. While some groups may prohibit real estate postings, agents should simply remove those groups from their marketing strategy and focus on those that allow it.
The platform generates meaningful engagement, often resulting in numerous comments and messages. Agents are encouraged to respond promptly to all legitimate inquiries while filtering out spam and inappropriate content. According to reports, some agents are seeing a return of at least one qualified buyer for every three listings posted on Marketplace.
The key to success, experts say, is swift follow-up wiht potential leads. Whether marketing an affordable starter home or a high-end property, responsiveness is crucial for converting interest into customers.
This facts is based on a report from Inman (June 24, 2025) by Holly Brink.© Copyright 2025 Smithbucklin.
