Apple has introduced a designer pocket for iPhones, priced at approximately 30,000 Czech koruna (roughly $1,300 USD as of November 12, 2025, 21:56:14 UTC). The accessory, intended to be worn crossbody, has sparked debate regarding its practicality and cost, raising questions about luxury branding within the tech industry.
The iPhone Pocket,revealed alongside speculation about the forthcoming iPhone 17 Pro,is generating controversy due to its high price tag relative to its function. While Apple routinely offers a range of accessories, this particular item has drawn criticism for seemingly prioritizing fashion over utility. The accessory is intended to allow users to wear their iPhones hands-free, but its cost is comparable to that of a used iPhone itself.
The accessory was highlighted in a report by Novinky.cz on November 12, 2025. Apple has not yet officially confirmed the pricing or availability of the iPhone Pocket outside of the czech Republic. The launch comes as Apple continues to expand its accessories line, often commanding premium prices for branded items.
