Former NFL Player björn Werner Ignites NFL Fandom in Germany, Becoming a Cultural Phenomenon
FRANKFURT, GERMANY – Björn Werner, a former Indianapolis Colts defensive end, is rapidly becoming a household name in Germany, not for his NFL playing career, but for his role as a charismatic media personality and driving force behind the surging popularity of american football in his home country. The 35-year-old Berlin native is being hailed as “the German Pat McAfee,” captivating audiences with his humor and infectious enthusiasm.
werner’s influence extends far beyond commentary. His No. 92 Colts jersey is currently the NFL’s top seller in Germany, outpacing even those of star players like Justin Jefferson and Amon-Ra St. Brown, who is of partial German heritage. This surge in interest comes as the NFL continues to invest in the German market,with RTL broadcasting games and plans for future live games in the country.Werner’s success demonstrates the power of relatable figures in bridging cultural gaps and expanding the league’s global reach.
Born and raised in Berlin, Werner excelled as a defensive end at Florida State University, earning ACC Defensive Player of the Year honors in 2012 before being drafted 24th overall by the Colts in 2013. While his NFL career was cut short after three seasons due to knee and back injuries, he found a new calling in sports media.
In 2019, Werner and Patrick “coach” Esume launched the “Football Bromance” podcast, which has since evolved into Bromance Sports, a full-fledged sports media and promotions company. They also co-host an NFL show for RTL,Germany’s broadcast partner for the league. Werner openly acknowledged the frustrations of Colts fans during his playing days in a 2021 interview with the Pat McAfee Show, but emphasized his pride in overcoming challenges throughout his athletic journey.”I lived my dream.It was amazing. I had a great time,” he told McAfee.
The impact of Werner and Esume was on full display at a recent fan rally, where Werner merchandise – including jerseys priced at 130 euros ($150), hoodies for 100 euros ($116), and T-shirts for 55 euros ($63) - was in high demand. Fans like Tina Gorldt praised Werner’s approachable style and comedic timing.”He’s made a big impact, him and Coach Esume. They’re funny guys. They’re just joking all the time,” she saeid.
Benjamin Mros, who had his Werner jersey signed, echoed this sentiment, stating, “He’s a normal guy, that’s why he’s so popular.” Werner’s ability to connect with fans on a personal level is proving to be a key ingredient in the NFL’s growing success in germany, solidifying his position as a pivotal figure in the sport’s international expansion.
