Covered California Launches “For the Love of Californians” Campaign Targeting Korean Community
SACRAMENTO, CA – October 31, 2024 – Covered California today announced the launch of a new culturally tailored outreach campaign, “For the Love of Californians,” specifically designed to connect wiht and support the Korean community in accessing affordable health care coverage during the upcoming open enrollment period, begining November 1, 2024, and ending January 31, 2025. The initiative aims to address unique barriers to enrollment within the Korean american population and increase awareness of available financial assistance.
This campaign arrives as healthcare access remains a critical concern for many Korean Americans, with language access and cultural understanding frequently enough presenting critically important hurdles. Covered California estimates that tens of thousands of eligible Korean Californians could benefit from subsidized coverage, perhaps saving individuals and families considerable amounts on monthly premiums and out-of-pocket costs. The “For the Love of Californians” campaign seeks to simplify the enrollment process and ensure this community receives the healthcare they deserve.
The multi-faceted campaign will feature advertisements in Korean language media, including television, radio, and digital platforms. Covered California is also partnering with community-based organizations and Korean American leaders to host enrollment events and provide in-person assistance. These partnerships will leverage trusted voices within the community to deliver accurate facts and address concerns.
“We recognize the importance of culturally competent outreach to ensure all Californians have access to affordable, quality health care,” said Jessica Altman, Executive Director of Covered California. “This campaign is a direct response to the needs of the Korean community, and we are committed to providing the resources and support necessary to help them navigate the enrollment process.”
Financial assistance is available to eligible individuals and families, with many Korean Californians qualifying for significant premium subsidies and cost-sharing reductions. Covered California encourages individuals to visit CoveredCA.com or call 800-300-1506 to learn more about thier options and find local enrollment assistance. The open enrollment period is crucial for those seeking coverage for 2025.
