MSNBC Rebrands as MS NOW in Major Network Shift
NEW YORK – MSNBC will undergo a significant transformation, rebranding as MS NOW on November 15, marking a strategic move to establish a distinct identity following its separation from NBCUniversal. The change,announced internally by Versant Chief Executive Mark lazarus,aims to position the network for autonomous growth in a competitive media surroundings.
The rebrand comes as the network seeks to carve out its own path,building on recent successes in investigative reporting and international coverage. The shift intends to allow MS NOW to cultivate unique brand identities and operate as a standalone news organization. This restructuring follows a period of transition and reflects a commitment to innovation in a fragmented media landscape.
Versant’s Lazarus communicated to staff in an August memo, urging them to view the change as an prospect. “this gives us the opportunity to chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin,” he wrote.
MSNBC, soon to be MS NOW, has already demonstrated its capacity for impactful reporting. Its Washington bureau has recently broken stories regarding the indictments of former FBI Director James Comey and former national security advisor John Bolton.
Furthermore, the network maintains a multiyear agreement with Sky News, ensuring continued access to thorough international coverage. The rebranding to MS NOW signals a renewed focus on delivering timely and in-depth news to its audience.
