Québec City’s Concept C. Shop is expanding its marketing team with a newly created Digital Marketing Manager position, signaling continued growth for the direct-to-consumer brand. The role,based in Québec City,will oversee all facets of digital strategy,from budget allocation and campaign execution to content creation and performance analysis.
Concept C. Shop, specializing in professional-grade tools and equipment, is seeking a seasoned marketing professional to drive customer acquisition, brand awareness, and retention. This hire reflects the company’s commitment to strengthening its online presence and capitalizing on the expanding e-commerce landscape. The Digital Marketing Manager will be pivotal in coordinating internal teams and external agencies to ensure a cohesive brand message and maximize return on investment.
Responsibilities encompass complete digital marketing management: including budget oversight and investment distribution across acquisition,brand awareness,and retention initiatives. The role demands the planning,execution,and optimization of advertising campaigns on platforms like Meta,Google,and TikTok,with a focus on maximizing ROI. A key component will be the supervision of the marketing calendar, encompassing product launches, promotions, email campaigns, and events.
The position also requires agency coordination (advertising, SEO, design, influencer marketing), meticulous tracking of key performance indicators (KPIs) – traffic, conversion rates, cost-per-click, email performance – and the delivery of clear, results-oriented monthly reports to leadership. Continuous competitive analysis and optimization recommendations are also essential.
Content and communication duties include overseeing or contributing to content creation (visuals, copy, video, blog posts) and maintaining brand voice consistency across all platforms. The Digital Marketing Manager will organize photo/video shoots and coordinate product launches, collaborating with internal teams to ensure brand coherence across all channels.
Ideal candidates will possess 4 to 7 years of experience in digital marketing or e-commerce, coupled with a university degree in marketing, communications, or business. Direct-to-consumer (D2C) or online commerce experience is considered a notable asset. The company seeks a highly organized, proactive, and collaborative individual capable of rapidly executing strategic directives.
Technical proficiency is crucial: including expert-level command of advertising tools (Meta, google, TikTok) and strong working knowledge of analytics platforms such as GA4, Shopify Analytics, and Klaviyo. Comfort with planning, automation, and reporting tools is also required, alongside a demonstrated analytical, creative, and performance-driven mindset.
Concept C. Shop offers comprehensive benefits including accessible collective insurance after 3 months of employment, a 30% discount on professional product lines, continuous training and access to modern technologies, opportunities for career advancement, and a collaborative, innovation-focused team culture.
