Dutch singer Jada Borsato is receiving an outpouring of support from fans as she closes the doors of her bridal boutique,Mary,after a four-year run. Borsato announced the difficult decision on October 16, 2025, citing personal reasons and a desire to refocus her energy.
The closure marks the end of a venture deeply personal to Borsato, who launched Mary in 2021 with the intention of creating a unique and intimate experiance for brides-to-be.While the boutique offered high-end wedding dresses and styling services, Borsato’s decision stems from a need to prioritize other commitments. “It’s a goodbye that feels both sad and right,” Borsato shared in a video posted to social media. “Mary will always hold a special place in my heart, but it’s time for me to explore new paths.”
Fans have flooded social media with messages of encouragement and gratitude, praising Borsato’s vision and the personalized service offered at Mary. Many customers recounted their positive experiences finding their dream dresses at the boutique, expressing sadness at the news but understanding of Borsato’s need to move forward. The final day of operation for Mary is scheduled for November 15, 2025. Borsato has not yet revealed her future plans, but has indicated she will continue to pursue her music career and other creative endeavors.
