Agentic AI and global Expansion: Key Takeaways from AWS Shenzhen
I recently returned from the 2025 AWS Software Companies Forum & Global Marketplace Seller Conference in Shenzhen, and was truly impressed by the energy and innovation on display. Presenting on the Global Imperative for ISVs with AWS,and connecting with so many talented professionals from diverse companies,underscored just how rapidly the software industry is evolving.
The conference, attended by over 645 individuals representing more than 500 software companies, centered on the transformative power of Agentic AI. We explored how this technology is fundamentally reshaping the software landscape, moving beyond conventional tools to create smart agents capable of planning workflows and seamlessly collaborating across systems.This shift extends to development itself,with AI-driven lifecycle management (AIDLC) empowering developers to act as “pilots” guiding AI-powered processes.Ultimately,the focus is shifting from selling tools to delivering measurable outcomes for customers.
A central theme was leveraging AWS Marketplace as the key to unlocking global growth. AWS is substantially enhancing the marketplace to facilitate scaling, introducing new product categories, a complex partner engine for targeted customer matching, attractive joint-selling incentives, and a centralized hub for seller resources via AWS Partner Central.
Here’s how AWS Marketplace is driving global reach and revenue:
* Worldwide Availability: Accessible across 37 AWS Regions globally.
* extensive Catalog: Boasting over 25,000 products from 6,000+ partners, spanning 70+ categories.
* Streamlined Procurement: Offers flexible pricing models and a consistent global purchasing experience.
* Accelerated Growth: Enables shorter sales cycles and increased profitability.
for Global Commercial Region (GCR) software companies aiming for international expansion, AWS Marketplace provides a remarkably efficient and streamlined channel to market.
The message was clear: embrace the power of Agentic AI to revolutionize both your product development and user experience, and leverage AWS Marketplace to accelerate your journey to global markets. Let’s collaborate to build the future of software, together.
