Apple is directly addressing the‌ reliability concerns of‍ Windows PCs with ⁣its latest commercial, playfully titled “Blue Screen of‍ Death.” ‍The ad is a ⁤clear reference to the infamous error screen that signals a system crash in ‌Windows, and appears to allude to the widespread computer disruptions experienced by companies globally last year following⁤ a⁢ flawed security update from ⁤Crowdstrike.

notably, mac computers remained unaffected by this incident. apple’s messaging emphasizes ⁢that this is due to the Mac OS’s increasingly restricted access to the core system levels, a security feature designed ‌to prevent such ‌widespread ‌failures.

The commercial is the newest installment⁤ in Apple’s “The Underdogs” series.This ongoing campaign portrays a team of office workers ‌who consistently⁤ overcome challenges using‌ Apple products. In this latest scenario, the team prepares for a major trade show, only to ‍have the event brought to a standstill by a PC crash.

The ad concludes with the tagline: “There’s No Security like Mac Security.”

Apple initially launched “The Underdogs” campaign in⁤ 2019. As then, the series has been utilized to ​showcase various Apple features, including AirDrop, FaceTime, and now, the security distinctions between Mac and Windows operating systems.

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