Beauty‘s New Definition: Emotional well-being Takes Center Stage, Global Report Finds
STOCKHOLM, SWEDEN – A new global report released today reveals a significant shift in how women perceive beauty, moving away from ideals of perfection and towards a focus on emotional well-being, self-confidence, and daily self-care. The findings indicate that beauty rituals are increasingly viewed as essential for feeling emotionally supported, connected, and in control.
The report, conducted by Oriflame, a global beauty and well-being company, highlights a strong correlation between feeling good and looking good, with 95% of respondents recognizing a link between the two. However, the study also reveals a growing awareness of societal pressures surrounding physical appearance, with 71% believing society places too much emphasis on it. Individuals themselves prioritize inner confidence (47%) and happiness (36%) over purely aesthetic qualities, defining beauty as a combination of internal and external attributes (43%).
“This report reaffirms what we have believed for decades: that beauty is a deeply emotional and empowering experience,” said Anna Malmhake, executive director and president of Oriflame. “Worldwide, women tell us that beauty rituals help them feel connected, safe and connected with themselves. That is exactly the type of beauty that Oriflame represents: accessible, effective and emotionally significantly.”
Key findings from the report include:
* Beauty & Well-being Link: 95% of respondents recognize a link between beauty and well-being, with 42% considering it a strong connection.
* personalized Care Demand: 64% of women express greater interest in personalized skin and nutrition care compared to other health interventions.
* Confidence & Happiness Prioritized: While acknowledging societal pressures, individuals value self-confidence (47%) and happiness (36%) more than physical appearance.
* “Seeing me well makes me happy”: This sentiment was identified as the top benefit of beauty routines, alongside feeling more positive, finding inner peace, and experiencing mental renewal.
The full beauty and well-being report is available at www.oriflame.com.
Founded in 1967, Oriflame operates in over 60 markets worldwide, offering a diversified portfolio of high-quality beauty and well-being products with a focus on innovation and sustainability.
