Facebook Launches Fan Challenges & Custom Badges to Boost Creator Engagement
MENLO PARK, CA – September 29, 2025 – Facebook is rolling out new tools designed to strengthen connections between creators and their fans, including interactive challenges and customizable badges. The features aim to increase engagement on the platform and offer creators new ways to reward loyal followers.
These additions come as Facebook seeks to become more creator-centric, a space currently dominated by Instagram, which recently surpassed 3 billion monthly active users. The new tools allow creators to launch challenges – prompting fans to submit content based on a specific theme – and award participants with unique,creator-defined badges displayed next to their usernames. This moves beyond the standard “TOP FAN” badge, offering a more personalized experience.
Facebook suggests creators leverage challenges around timely themes; for example, cooking creators could invite fans to share pumpkin-themed recipes to celebrate autumn. Content creator callen Allen, with 3.6 million Facebook followers, tested the feature with a challenge asking fans to share videos of their dreams and goals, receiving approximately 520 submissions.
According to Meta, over 1.5 million submissions have been made to these challenges in the last three months. creators can set a “Super Fan” badge, customizing the title displayed alongside participating users’ names – opting for “Sirio” instead of the default “Ed Siron’s Super Fan,” for instance. Celebrities like Cardoby and J Balvin have already begun utilizing the custom badge feature.
The launch follows a recent incident where Meta’s Ray-Ban smart glasses experienced technical difficulties during a live demonstration, initially attributed to Wi-Fi issues. This new focus on creator tools signals a strategic shift for Facebook as it works to enhance its appeal to content producers and foster a more vibrant community.
