Adobe Launches Premiere Video Editor for iPhone and iPad
cupertino, CA - April 9, 2024 – Adobe today announced the immediate availability of Premiere, a professional-grade video editing application, for iPhone and iPad via the App Store.The launch brings desktop-level editing capabilities to mobile devices, empowering creators with a thorough toolkit for on-the-go video production.
This release marks a significant expansion of Adobe’s video editing ecosystem, offering a free, fully-featured mobile app capable of handling complex projects with unlimited video and audio tracks, and supporting 4K HDR editing. The move addresses the growing demand for sophisticated mobile video creation tools, especially among social media content creators and professionals needing flexible editing solutions. the app requires iOS 17 or iPadOS 17 or later.
Premiere for iOS integrates artificial intelligence features, including Enhance Speech for improved audio clarity and sound effect generation powered by Adobe Firefly. Users gain access to a vast library of royalty-free assets – images, stickers, and music – and can directly publish content to platforms like TikTok and YouTube without watermarks or limitations.
The application operates on a freemium model, offering core functionality at no cost, with optional purchases for generative credits and expanded cloud storage. Adobe confirmed it will discontinue support for Premiere Rush as it focuses growth on this new, more powerful mobile offering, with plans to release an Android version in the future.
