FirstBank Celebrates Key Distributors, Reinforces Partnership Commitment
FirstBank recently hosted its annual Key Distributor Forum, an event dedicated to recognizing and rewarding its network of distributors across Fast-Moving Consumer Goods (FMCG), cement, and telecoms sectors. Teh forum underscored the bank’s commitment to viewing distributors not merely as customers, but as vital partners within a broader financial ecosystem.
According to FirstBank’s Chief Executive Officer, Segun Alebiosu, the forum is a core component of the bank’s customer engagement and relationship management strategy. He emphasized the crucial role distributors play in supporting both FirstBank and its end customers, stating, “They are key to our business.” Alebiosu highlighted the bank’s dedication to supporting the growth of both the FMCG principals it works with and the distributors who purchase from them.
The event centered around the Key Distributorship Finance product, designed to address the working capital needs of distributors of FirstBank-approved FMCG companies, facilitating their expansion and scalability.
Mobolade Ojeahere,Group Head of Transaction Banking Division,stressed the importance of collaborative relationships for long-term growth. He assured distributors of FirstBank’s ongoing commitment to service improvement and expanded support to foster business success. Ojeahere affirmed the bank’s belief in the value of distributor feedback and its dedication to providing solutions that drive growth.
FirstBank also used the forum to launch the Firstmonie merchant wallet solution, a new offering designed to streamline distributor operations. This solution provides features such as inventory and cash management, alongside other value-added services.
The highlight of the event was the presentation of awards recognizing outstanding performance across several categories.
Award Recipients Included:
* Non-Borrowing Distributors: platinum - Mrs. Bolarinwa Adetoun; Diamond – Opeyemi Baking industry limited; Gold – Rukbom Oluwakemi Nig Company; Silver - Nicebom Investment Limited; Bronze – Felicia Modupeoluwa Trading Company Limited.
* FMCG Distributors: Laurel Electrical Company, Demiller Farms, Abikka trading Company limited, Mut-keem Concept, and Rollmak Global Concepts.
* Cement Distributors: Transgeneration Enterprises, Ibukunoluwa Trading stores, Okeoma Happiness, Whumyte Global Ventures, and Temitope Oil Nigeria Limited.
* Award-Loyal Distributors: Vicmond Ade Enterprises, Tito Trading Stores, Glad Global concept Limited, Oyinbashy B Nigeria limited, and Mosebolatan according to Onionia Limited.
* Telecoms Distributors: Gold – Demmy Global Resource Limited; Silver – Stratford Communications Limited; Bronze – Awake Interlinks Nigeria Limited.
FirstBank stated that the annual forum demonstrates its dedication to rewarding excellence, strengthening partnerships, and promoting sustainable business practices nationwide. By recognizing top performers, the bank aims to deepen stakeholder relationships, bolster its retail lending platform, and contribute to inclusive economic growth within the country.
