Amazon Unveils Tiered Prime Membership & ‘Early Deals’ Ahead of Great Indian Festival 2025
NEW DELHI – Amazon India today announced a revamped Prime membership structure alongside the launch of ‘Early Deals’ in anticipation of the Amazon Great Indian Festival 2025, beginning September 13th. The changes offer customers greater flexibility with new membership tiers, while ‘Early Deals’ provide immediate access to pre-festival savings.
The move comes as Amazon seeks to cater to a wider range of shoppers during India’s peak festive season,a period critical for e-commerce growth. The tiered Prime options – Prime Annual at ₹1,499,Prime Lite at ₹799,and Prime Shopping Edition at ₹399 – aim to provide benefits tailored to individual needs,from extensive access to shopping and entertainment to shopping-focused perks.Thes new plans, coupled with enhanced delivery networks and AI-powered shopping tools, position Amazon to capture a significant share of the upcoming festive spending.
Customers can now choose from three Prime membership options: the full Prime Annual plan at ₹1,499 offering all benefits; Prime Lite at ₹799 combining shopping perks with limited Prime Video access; and the Prime Shopping Edition at ₹399, designed exclusively for shopping benefits.amazon Pay later is also offering No-Cost EMI plans on select categories for the next three months, with eligible customers able to access instant credit up to INR 60,000.
Further incentivizing shopping, Amazon’s Rewards Gold program offers assured 5% cashback (3% for non-Prime members) across select categories to customers who complete 25 transactions in the last three months. Details on the Rewards Gold program and ‘Early Deals’ are available on the Amazon India website.
