Macau Courts European tourists with Immersive “Experience Macau” Roadshow in Lisbon
Lisbon, Portugal – September 15, 2025 – Macau is set to captivate the European market with a large-scale tourism promotion, the “Experience the Lisbon Road Exhibition in Macau Portugal,” taking place in Lisbon from September 17-21. The event, organized by the macau Tourism Bureau in collaboration with Lisbon City Hall and EGEAC, aims to position Macau as a premier travel destination and diversify its international tourist base.
This year’s roadshow builds on the success of a similar event held in Lisbon in 2023 – macau’s first European promotion following the pandemic. By being included as part of Lisbon City Hall’s annual “Festas na rua” celebrations, the event is poised to reach a considerably wider audience.
A Multi-Sensory Showcase of Macau’s Appeal
The “Experience Macau” roadshow isn’t just a display of brochures; it’s a carefully curated experience designed to highlight Macau’s unique blend of tourism, culture, sports, and entertainment. Visitors can expect:
* iconic Location: A prominent presence in a key commercial plaza in Lisbon.
* Technological Integration: Booth designs incorporating cutting-edge technology to enhance engagement.
* Thematic Zones: Three distinct exhibition areas focusing on Macau’s diverse offerings: a main stage for performances, a multimedia display, and a “Window of the East Events” area.
* Hengqin Collaboration: A dedicated booth promoting the cultural and tourism resources of the Hengqin Guangdong-Macao In-depth Cooperation Zone, encouraging joint Macau-Zhuhai travel packages.
* Breathtaking Drone & Fireworks Display: Nightly drone performances will illuminate the Lisbon skyline, showcasing Macau’s vibrant multiculturalism and dynamic urban landscape.
Boosting Travel with Exclusive Offers & Partnerships
To further incentivize travel, the Macau Tourism Bureau has partnered with Abreu, a leading portuguese travel agency, to offer a range of attractive tourism packages. These include dedicated Macau tours, as well as combined itineraries encompassing Mainland China, Japan, South korea, and Hong kong. These discounted offers will be available through various social media platforms and sales channels from now until Febuary 2026.
Strengthening Ties & Fostering Collaboration
Beyond attracting tourists, the roadshow serves as a platform for strengthening ties within the tourism industry. The Macau Tourism Bureau will facilitate on-site inspections of Portuguese tourism projects for macau industry representatives and hold meetings with key organizations like the Portuguese Travel Agency association (APAVT) and EGEAC to explore future collaborative opportunities.
This “go out and bring in” strategy underscores Macau’s commitment to expanding its global reach and solidifying its position as a must-visit destination for European travelers.
Source: Tourism Bureau, Macau SAR Government (https://www.gov.mo/zh-hans/entity-page/entity-51/)
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