Aachen Firm Champions International Talent, Bridging Regional & Global Markets
Aachen, Germany – A local firm is actively challenging conventional hiring practices, demonstrating the economic advantages of embracing a diverse, multilingual workforce. Frett, a company celebrating its tenth anniversary, isn’t just facilitating international business for its clients – it’s building its own success by actively recruiting individuals with migration backgrounds, a strategy its founder believes is crucial for sustained growth in a globalized economy.
For many small and medium-sized enterprises (SMEs), tapping into international markets and diverse talent pools remains a significant hurdle. Frett’s experience, however, illustrates a compelling case: a willingness to embrace intercultural perspectives and multilingual skills can unlock substantial benefits, fostering innovation and expanding reach. The company’s approach is especially relevant now, as businesses across Germany grapple with skilled labor shortages and increasing global competition.
frett distinguishes itself by offering a uniquely informed outlook to its clients. Founder Frett emphasizes that her team’s extensive experience in responsible positions allows them to build genuine rapport and communicate effectively on an equal footing. the firm’s client base is largely regional – 70 percent originate within a radius extending to Cologne and Düsseldorf, encompassing the benelux countries – but its operations are far-reaching. “The region doesn’t stop at the border,” Frett explains, citing clients in Belgium’s German-speaking Community, Antwerp, the Limburg region, and even beyond Eindhoven.
Beyond its core regional market, Frett has completed projects nationally in cities like Berlin and Munich, and internationally in Austria, Switzerland, and the United Kingdom. The company has even supported a US-Canadian firm establishing operations in Germany. A key enabler of this international work is the team’s linguistic proficiency: “We are all at least trilingual,” Frett confirms.
Frett actively advocates for SMEs to overcome reservations about hiring individuals with migration backgrounds. She notes that concerns often center around a perceived lack of intercultural understanding or the anticipated costs and time investment associated with onboarding. “My job is to convince them otherwise: that in most cases,they will benefit,” she states. She urges companies to “open up” to the potential of highly qualified candidates.
One success story highlights this point: a Chilean Master’s graduate who,after facing redundancy from a previous employer in Aachen,sought a new possibility and committed to improving her German language skills. “I spoke with her recently: she is about to complete B2 level and is now working towards C,” Frett recounts. “I know what it means to roll up your sleeves. And these people are definitely willing to go the extra mile.” The firm is currently fostering another success story with Yelizaveta Yatskova, whose addition to the team has been described as a significant asset.
