Snapchat Launches AI Image Generator, ‘Imagine Lens,’ for Paid Subscribers
LOS ANGELES, CA – September 6, 2024, 08:24:23 PDT – Snapchat users with Platinum or Lens+ subscriptions can now create images directly from text prompts with the launch of “Imagine Lens,” the platform’s new artificial intelligence-powered image generator. The feature allows users to either craft unique visuals through detailed prompts or select from pre-defined options, expanding Snapchat’s foray into AI-driven creative tools.
The introduction of Imagine Lens marks a meaningful step in Snapchat’s broader strategy to integrate AI features, catering to a growing demand for accessible generative AI technology. Available within the app’s Lens Carousel or Exclusive categories,the tool is currently accessible to Snapchat+ Platinum subscribers at $15.99 per month, or through a dedicated lens+ subscription priced at $8.99 monthly. Snapchat’s move positions it alongside competitors offering similar AI image generation capabilities,though it remains to be seen whether Imagine Lens utilizes Snap’s internally developed AI text-to-image model for mobile devices revealed earlier in 2024. The company previously released video generative lenses and an iOS lens creation app as part of its AI initiatives.
