Apple Explores Google Gemini AI to Revamp Siri, After Talks with OpenAI and Anthropic stall
Cupertino, CA - August 22, 2025 – Apple is reportedly in advanced discussions to integrate Google’s Gemini artificial intelligence into a considerably revamped Siri, according to a new report by Bloomberg’s Mark Gurman. The move signals a potential major shift for Apple’s voice assistant, which has lagged behind competitors like ChatGPT and Google Assistant in recent years.For weeks,rumors have circulated regarding Apple’s dual-track approach: developing an enhanced Siri internally while simultaneously exploring external AI solutions. Gurman’s reporting indicates Apple is increasingly leaning towards the latter, with Google’s Gemini emerging as the frontrunner.
However, Google wasn’t Apple’s first choice. Bloomberg reports that Apple initially approached both Anthropic (the creators of Claude) and OpenAI (the developers of ChatGPT) earlier this year. while Anthropic was reportedly a favored partner initially, negotiations stalled due to the company’s high financial demands.This prompted Apple to broaden its search, ultimately leading to discussions with google.
Apple is prioritizing maintaining control over user data throughout the integration process. The company intends to ensure all data processing occurs within its own data centers and on its proprietary chips, even while leveraging an external AI engine. This reflects a continued commitment to user privacy, a key differentiator for Apple.
The decision carries meaningful weight, as the future of Apple’s broader AI strategy hinges on the success of this revamp.Apple’s internal AI teams have made considerable progress,reportedly developing models with 1 trillion parameters. However, these models still fall short of the scale of OpenAI’s Large Language Models (LLMs), which boast several thousand billion parameters.
Adding to the challenge, Apple’s AI division has experienced a recent exodus of talent. Since July, six AI engineers have left the company, reportedly drawn to more lucrative offers and possibly greater motivation at rival Meta. Notably, Meta was the only major AI player Apple didn’t approach for a potential partnership – a detail Gurman suggests could be related to compatibility concerns, either between technologies or personnel.
The final decision regarding Siri’s future is expected in the coming weeks. Apple is weighing the benefits of external AI against the complexities of integration and the imperative of data privacy. The outcome will undoubtedly shape the trajectory of Apple’s AI ambitions and its competitive position in the rapidly evolving landscape of voice assistants and artificial intelligence.
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