Kenya‘s Digital Landscape Gains Insight from New White Paper
A newly released white paper is sparking discussion among Kenyan digital marketing professionals, following a collaborative event featuring industry leaders.The paper, accessible via bit.ly/457uQPb, delves into key trends and strategies for success in the evolving digital space.
The discussion, hosted by george Owuor and Palak Kamdar-Radia (ACCA, MCIM), featured contributions from Tijsbert Creemers-Chaturvedi, Mliasi Master M. English, Bunmi Ajala (PhD, FHEA), and Rob Floyd. Kanyi Mwangi Mcipr Mprsk was specifically acknowledged for the presentation’s clarity.
While the specific focus of the white paper wasn’t detailed in the initial post, the participants represent a diverse range of expertise.Creemers-Chaturvedi is based in South Africa, Master M. English in Kenya,Ajala in the UK,and Floyd’s location is not specified. this international perspective likely informs the paper’s insights. The white paper is expected too provide actionable strategies for businesses navigating Kenya’s increasingly competitive digital market, which saw a 23% increase in internet penetration in 2023, reaching 54.4% of the population according to Statista.Further analysis is expected to cover mobile money integration, a key characteristic of the Kenyan digital economy, and the growing influence of social commerce platforms like Jumia and Kilimall.
