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Sydney Sweeney poses for photos at the Americana premiere” width=”1200″ height=”675″/>Sydney Sweeney’s American Eagle campaign sparked a social media controversy, with critics alleging racial undertones in the slogan “Sydney Sweeney Has Great Jeans.” (Emma mcintyre/Getty Images)
New York,NY – August 2,2025 – Actress Sydney Sweeney’s recent advertising campaign with American Eagle Outfitters has ignited a firestorm of criticism online,prompting accusations of promoting exclusionary beauty standards and echoing ancient eugenicist rhetoric. The controversy centers around the campaign’s tagline, “Sydney Sweeney Has Great Jeans,” which some users have deemed problematic.
The campaign, launched in late July 2025, features the 27-year-old Euphoria star modeling American Eagle’s denim line. While intended to highlight the brand’s fit and style, the slogan quickly drew condemnation on platforms like X (formerly Twitter) and TikTok. Critics argue the phrase implicitly links “great genes” to physical attractiveness, reinforcing narrow and historically biased standards of beauty.
