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Anticipating Apple’s Next Big Reveal: A Look at Past Patterns for the iPhone Launch
Industry observers are keenly awaiting Apple’s annual September product showcase, with a strong consensus pointing towards an event in the week of September 8th. this prediction,largely fueled by the insights of Bloomberg’s Mark Gurman,is rooted in Apple’s consistent practice of unveiling new iPhone models the week following Labor Day.
While the exact day remains a subject of speculation, Gurman suggests that Tuesdays are Apple’s preferred day for such announcements, though recent years have seen some deviations. A Monday, September 8th event is a possibility, but the dates of september 9th or 10th are considered more probable. Apple typically avoids Friday launches,ruling out September 12th,and has historically steered clear of September 11th events out of respect.
A Familiar Rhythm to Apple’s September Events
Gurman’s track record for predicting Apple’s product launches is well-established. However, this particular forecast relies less on insider leaks and more on a thorough analysis of apple’s historical event scheduling. Examining the last ten September Apple Events that featured iPhone introductions reveals a clear trend:
2024: September 9 (Monday)
2023: September 12 (Tuesday)
2022: September 7 (Wednesday)
2021: September 14 (Tuesday)
2020: October 13 (Tuesday) – Delayed due to COVID-19 production issues
2019: September 10 (Tuesday)
2018: September 12 (Wednesday)
2017: September 12 (Tuesday)
2016: September 7 (Wednesday)
2015: September 9 (Wednesday)
The data indicates that the majority of these fall iPhone events occur within the second week of September. Minor variations, such as events on September 7th or 14th, suggest a degree of flexibility in defining “the second week.” The notable exception of the October 2020 event, attributed to pandemic-related production delays, still saw Apple schedule it within the second week of that month, on a Tuesday.
The inclination towards a Tuesday launch is statistically important, with five of the last ten September iPhone events falling on that day. Wednesdays emerge as the next most likely day, as seen in the remaining non-Tuesday September events, with the exception of the 2024 Monday launch. While Apple hasn’t officially stated the reasoning behind this preference, it’s theorized that these mid-week slots allow attendees ample time to travel and experience the new devices firsthand.
beyond the new iPhone lineup, this September event is also expected to feature updates to other key Apple products.The Apple Watch Series 11 and new AirPods are strong contenders for an appearance, alongside other complementary hardware. While Mac launches typically occur in October, current projections suggest significant updates to the MacBook Pro line are anticipated in early 2026.
