ICC Announces New Leaders for Global Marketing Body
The International Chamber of Commerce (ICC) has announced its new leadership for the Global Marketing and Advertising Commission. The team will serve a three-year term, guiding responsible marketing practices worldwide.
New Leadership Team
Following a global call for nominations, the ICC has confirmed the following individuals for leadership positions:
- Chair: Alice Himsworth, Senior Counsel at Google (United Kingdom)
Vice-Chairs:
- Ludovic Basset, Director General, European Advertising Standards Alliance (Belgium)
- Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein and Selz PC (United States)
- Alexander Montgomery, Principal Corporate Counsel, Microsoft (United States)
- Gabriel Peeradon, Founder and Regional Managing Director, Yell International (Thailand)
- Victoria N. Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead, Nestlé (Nigeria)
Continuing their roles as commission Vice-chairs are Fayola Ferdinand, Director, Global Policy and Sustainability, Coca-Cola (United States), and Karolina Gutiez, Corporate Communications Senior Manager, Schneider Electric (Brazil).
ICC’s Vision
The ICC’s Global Marketing and Advertising Commission aims to shape responsible marketing practices on a global scale. This is crucial considering a recent study revealing that 77% of consumers believe brands should demonstrate their commitment to ethical marketing (WARC 2023).
“This new team brings a wealth of experience across sectors and regions, ensuring that the commission remains at the forefront of shaping responsible marketing practices globally. We are confident that this dynamic leadership will drive ICC’s strategic priorities and further strengthen trust in marketing and advertising standards worldwide.”
—Georgiana Degeratu, ICC Global Marketing and Advertising Commission Manager
More Information
To discover more about the ICC’s initiatives in marketing and advertising or to find out how to participate, visit ICC’s official website.
