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amazon’s New Employee Performance Reviews Tie Leadership Principles to Evaluations
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Seattle,WA – Amazon is implementing a new policy requiring corporate managers to factor the company’s 16 Leadership Principles into employee performance evaluations,starting this quarter. The move, first reported by Business Insider, formalizes a previously implied expectation, aiming to strengthen company culture and streamline operations.
Formalizing Amazon’s Leadership Principles in Performance Reviews
The updated process codifies that Amazon managers should assess employees on how well their actions align with the company’s core values. These “Leadership Principles” (LPs),including “Bias for Action,” “Customer Obsession,” and “Frugality,” are intended to guide behavior,decision-making,and innovation within the company. According to internal guidelines, this change will strengthen the connection between performance and culture.
Did You Know? Amazon’s 16 Leadership Principles have been a cornerstone of the company’s culture since its early days,influencing everything from hiring decisions to product development.
Andy Jassy‘s Crusade to Revitalize Amazon’s Culture
The formalization of this evaluation is part of CEO Andy Jassy’s broader effort to reinforce the company’s DNA, originally architected by founder Jeff Bezos. Jassy aims to transform the 1.5-million person company into what he calls the “world’s largest startup.” This initiative includes identifying and cutting red tape using an internal bureaucracy hotline Fortune.
In the past year, Jassy released an hour-long video explaining the meaning of each of the 16 LPs. He also mandated a return to the office five days a week, believing that in-