AI-Powered Platform Aims to Revolutionize fashion Manufacturing, Addressing Fit and Efficiency Issues
NEW YORK – A new digital asset management (DAM) platform, AI-First DAM, is poised to disrupt the apparel industry by leveraging 3D technology and artificial intelligence to streamline product growth and address long-standing challenges in fit and manufacturing efficiency. Launched in February by Pixascale, the platform offers a centralized system for managing all components of clothing design, from initial concepts to final production details.
The impetus for the platform stems from a recognized industry need for improved processes. As one industry insider noted, “I believe there’s a way to produce garments efficiently if you set up your manufacturing facility correctly. I want to fix our fit problem, but I also realize we can’t do that as an industry without changing the manufacturing process.”
Pixascale CEO Kristian Sons, a former technical lead for digital creation at Adidas (where he worked for nine years before leaving in January), developed the cloud-based platform to overcome the common issue of fragmented data storage. Currently, many apparel companies rely on decentralized systems like employees’ local drives or Microsoft SharePoint for storing crucial 3D files, limiting accessibility and hindering collaboration.
“Getting this information into a platform that everyone can easily access and track what others did really builds a foundation for collaboration,” Sons explained.
The AI-First DAM system provides shared access to digital assets – including images,videos,3D models,base styles,and documents – for all stakeholders,including designers,seamstresses,and manufacturers. It also integrates with existing client file management systems, ensuring everyone is working with the most up-to-date information.The platform further boasts a thorough library of embellishments like zippers and buttons, alongside a wide range of fabric options.
Beyond simple asset management, Pixascale is integrating AI agents and large language models to automate research tasks and accelerate the design process. These AI tools can suggest new product ideas, explore different silhouettes, and even modify existing designs with updated colors, offering designers a valuable starting point rather than requiring them to begin from scratch.
“These AI agents certainly will not be perfect,but they are a good starting point so designers don’t have to start from scratch,” Sons said. “I think using AI agents is super exciting as in the past few years in the fashion industry, we have been talking about how AI would do the creative parts, like designing a product. But now we’re talking about the AI doing the low-level tasks.”
A presentation of the platform’s functionality is available on YouTube: https://www.youtube.com/watch?v=ivhl20Qr4Ss.
