"The ten-year challenge" Facebook is finally breaking its silence


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The challenge is for the user to publish a picture of him 10 years ago with a picture of him now, to see the differences in his form during these years. Arab and Western stars have taken part in the challenge and have swept through social networking sites over the past few days.

"It has nothing to do with this challenge," Facebook said. "The challenge is user-generated, and it started automatically without any interference from us," The Independent newspaper reported on Friday.

The company said that millions of people across the world have participated in the 10-year challenge, and that it is widely shared, "a testament to the fun users find on Facebook, and that's it."

Facebook's response faced a wave of condemnation from millions of users who referred to earlier scandals and infringements of the company on their data without their knowledge, most notably a leak of accounts for the Cambridge company Alalatica in Britain.

Facebook users and technology experts say the challenge is to identify user data for "commercial purposes" and some have accused Facebook of using it for "malicious purposes."

Technology expert Kate O'Neill said the challenge was a "malicious way" from Facebook to gather the most information and images on the evolution of the world's population over 10 years.

According to O'Neill, these data will be collected to create a "face recognition" rule that may be used to collect information about users and then gain material benefit from them in partnership with advertising companies.

The challenge, which has attracted millions of users, has also attracted a number of celebrities, such as American singer Janet Jackson, actress Jesse Capriel and Manchester United player Paul Pogpa.

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The challenge is for the user to publish a picture of him 10 years ago with a picture of him now, to see the differences in his form during these years. Arab and Western stars have taken part in the challenge and have swept through social networking sites over the past few days.

"It has nothing to do with this challenge," Facebook said. "The challenge is user-generated, and it started automatically without any interference from us," The Independent newspaper reported on Friday.

The company said that millions of people across the world have participated in the 10-year challenge, and that it is widely shared, "a testament to the fun users find on Facebook, and that's it."

Facebook's response faced a wave of condemnation from millions of users who referred to earlier scandals and infringements of the company on their data without their knowledge, most notably a leak of accounts for the Cambridge company Alalatica in Britain.

Facebook users and technology experts say the challenge is to identify user data for "commercial purposes" and some have accused Facebook of using it for "malicious purposes."

Technology expert Kate O'Neill said the challenge was a "malicious way" from Facebook to gather the most information and images on the evolution of the world's population over 10 years.

According to O'Neill, these data will be collected to create a "face recognition" rule that may be used to collect information about users and then gain material benefit from them in partnership with advertising companies.

The challenge, which has attracted millions of users, has also attracted a number of celebrities, such as American singer Janet Jackson, actress Jesse Capriel and Manchester United player Paul Pogpa.

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