Pay 15% up. The streaming video platform Netflix, which has invested heavily to develop its own content, announced Tuesday the increase in the price of its subscriptions in the United States and in various Latin American countries. This is the second price increase in less than 18 months.
Subscribers to the most popular offer of the group, that allows to watch videos in high definition on two devices at once, will now pay $ 12.99 per month, instead of $ 10.99 currently. Netflix's base offering will go from $ 7.99 to $ 8.99, and its most complete offering, which allows you to watch four screens at a time in very high definition (4k), will cost $ 15.99, instead of 13.99 dollars. Between 2017 and 2019, the price of the most comprehensive offer has risen from $ 11.99 to $ 15.99, an increase of 30%.
Fierce competition and ever more expensive content
The new rates will apply to all subscribers in the United States, as well as those paying in dollars in Latin America and the Caribbean (Barbados or Belize for example), with immediate effect for new customers and in the coming months for people already subscribing to the service. After this strategic decision, the US group's stock price jumped by more than 6%, to 352 dollars.
This new pricing comes as the platform has invested heavily in recent years to improve its offer and attract new fans against the competition offers HBO, Hulu or Amazon for example. Others, like Disney, Fox or NBC Universal are also preparing to launch their home subscription.
Netflix has therefore put the package on its original productions, as series Stranger Things and The Crown, which cost him between $ 80 and $ 100 million per season. The company also invests in cinema, with the film of Mexican Alfonso Cuaron Roma, who has just been honored at the Golden Globes in the Best Foreign Film and Best Director categories, or the phenomenon Bird Box, with Sandra Bullock. It remains to be seen how much will be willing to pay its subscribers, who have often neglected the bunches of cable and satellite, deemed too expensive.