Zak Nani Secures Rights too Broadcast Saudi Football League Matches, Disrupting Traditional Media Landscape
Published: August 8, 2025 | Last updated: 22:40 (Mecca time)
Riyadh, Saudi Arabia – In a groundbreaking move that challenges conventional broadcasting models, French-Moroccan content creator Zak Nani, known for his popular presence on the “Touch” request, has acquired the rights to broadcast matches from the Saudi Football League. The declaration, made on Friday, signals a significant shift in how football fans in France and beyond will access live games.
Zak Nani, whose real name is Zakaria Haddad, explained that this venture stems from “a strong desire to provide an alternative to traditional broadcast models.” starting August 19, up to three matches per week will be streamed free of charge through his channels on “Totch” and YouTube. This accessibility is a key component of Nani’s strategy to reach a wider audience, particularly younger demographics accustomed to digital content consumption.
The acquisition comes at a critical time for the Saudi League, which recently lost its broadcasting partnership with Canal+ in France. Toma Sinikal, the director of Canal+, announced in July that the network would not be renewing its 2023 contract, leaving a void in the French market.This decision prompted the League to seek alternative distribution channels, ultimately leading to the agreement with Nani.
Nani’s digital footprint is substantial, boasting over 800,000 subscribers on YouTube and 600,000 on “ting.” His content spans entertainment videos, interviews, and football-focused programming. His previous success includes a highly viewed interview with karim Benzema, the 2022 Ballon d’Or winner, which garnered 2.6 million views on YouTube in 2023.
The Saudi League’s aggressive recruitment strategy, fueled by significant financial investment, has attracted a wave of international stars. Cristiano Ronaldo, currently playing for Al-Nassr, was among the first high-profile signings, followed by his former Real Madrid teammate, Karim Benzema, who is entering his third season with al-Ittihad. other notable French players now competing in the league include Moussa Dembélé (Al-ittifaq), Moussa Diaby (Al-ittihad), and N’Golo Kanté (Al-Ittihad). This summer also saw the arrival of Téo Hernández at Al-Hilal, further bolstering the league’s star power.
Saudi Arabia’s ambitious plans extend beyond player acquisitions; the nation is slated to host the 2034 FIFA World Cup. This investment in both infrastructure and talent underscores the country’s commitment to becoming a global football hub. The partnership with Zak Nani represents a forward-thinking approach to broadcasting, leveraging the power of digital platforms to connect with fans worldwide.
Disclaimer: this article provides data about sports broadcasting and player transfers. It is not intended to provide financial or legal advice. For financial or legal guidance,please consult with a qualified professional.
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