YouTube TV Explores New Package Tier Focused on Sports and Broadcast Channels
YouTube TV is considering a new package tier dedicated to sports and broadcast channels, according to a new report, potentially reshaping how viewers access live television. The move comes as streaming services grapple with rising costs and subscriber demands for more flexible options.
The proposed “Sports & Broadcast” tier is currently under discussion, with no firm decisions made on network inclusions. Sources indicate Fox is pushing for the inclusion of Fox news alongside its broadcast channel and FS1 sports network. This potential bundling highlights a broader industry tension between customary media companies and streaming providers over channel packaging and pricing.
the growth follows recent legal action by Disney against Sling TV over its new “Passes,” which offer short-term access to select channels, a strategy Disney alleges violates existing carriage agreements. Despite these challenges, data suggests consumer interest remains in more tailored, and potentially cheaper, streaming packages. YouTube TV’s price has recently increased, further fueling the demand for alternative options.
Negotiations with Google, YouTube TV’s parent company, have reportedly centered on the structure of these dedicated packages. The outcome will likely influence the future of live TV streaming and how consumers access their favorite sports and news content. YouTube TV has not yet announced a timeline for any potential changes.
