YIELD Agency Expands Services with New Public affairs Division
VIENNA – Communications agency YIELD has broadened its capabilities to include public affairs services, complementing its existing PR and digital marketing offerings. The expansion reflects growing client demand for strategic engagement at the intersection of business,politics,and society,and was unveiled alongside a refreshed digital brand identity.
Founder and Managing Director Alexander Langgruber noted an increasing need for companies and associations to enhance their visibility with key political figures and influential groups. The new public affairs unit is designed to help clients effectively communicate their perspectives within the political landscape.
The new division will focus on key areas including stakeholder relations, executive positioning, and the formation of strategic alliances. Leading the unit is public affairs specialist Nikolaus Hutter,who emphasized the importance of open dialog between the business community and policymakers for informed decision-making.
the launch of the public affairs division and the updated brand identity where showcased at the “Yield Connections” event, designed to foster collaboration between YIELD’s partners, clients, and stakeholders.The event also featured the opening of photographer Fred Mortagne’s exhibition, “Powerlines.”
YIELD’s updated visual identity incorporates a clean aesthetic, utilizing white space alongside bold color accents, a design approach that will be extended to its social media presence. The redesign was completed entirely by the agency’s internal team, according to Langgruber.
Founded in Vienna in 2009, YIELD has experienced consistent growth, expanding its client base beyond its initial focus on commercial customers to encompass a diverse range of industries.A subsidiary office was established in Munich a decade ago, and a dedicated digital marketing unit launched in 2019, providing international clients with services including social media marketing, influencer engagement, and multi-platform content creation. The new public affairs unit is positioned to further accelerate the agency’s growth trajectory.
More information is available at www.yield.at.
