Yankees’ Ben Rice Lands Sponsorship with Ben’s Original Rice

NEW YORK — New York Yankees first baseman/catcher Ben Rice has signed an endorsement deal with Ben’s Original rice, the company announced Monday.

The partnership, described as a “perfect fit” by both parties, sees Rice becoming a brand ambassador for the rice manufacturer. Details of the financial terms were not disclosed.

“Ben Rice. Sponsored by Ben’s rice. No notes,” a press release from Mars, the parent company of Ben’s Original, stated. The unusual simplicity of the announcement reflects what industry analysts are calling a uniquely aligned sponsorship opportunity.

Rice, who had a breakout 2025 season with 26 home runs and an .836 OPS, has quickly develop into a fan favorite in New York. His emergence as a key player has coincided with increased social media engagement from the Yankees, often featuring rice-related emojis. The sponsorship is expected to amplify this trend.

The deal comes as Rice’s profile continues to rise, and as he is reportedly drawing interest from other teams, according to MLB Trade Rumors. His defensive capabilities are also under scrutiny as the Yankees prepare for a potential postseason run, Just Baseball reported earlier this month.

The Yankees have not commented beyond the initial announcement. It remains unclear what specific promotional activities Rice will participate in as part of the partnership.