Yahoo Updates Data Practices, Offers Users Greater Control Over Personalization
HELSINKI, Finland – November 29, 2025, 06:40:22 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes personal information for targeted advertising, content recommendations, and service development. The changes, outlined in a newly presented consent notice, provide users with more granular control over how their data is used and offer options to limit tracking.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand transparency regarding their online data.The changes affect all users of Yahoo services, including Yahoo Mail, News, Finance, and Sports, and impact the personalization of their online experience. Users are now presented with choices regarding the use of their data – including precise location and IP address, alongside browsing and search history – for analytics, ad targeting, and audience research.
Yahoo clarifies that it is part of the broader Yahoo group, and leverages data to deliver customized advertising and content.Specifically, the company states it uses this information to measure ad and content performance, understand user demographics, and refine its services. Users who do not consent to these additional data uses can select “Reject all,” while those wishing to customize their preferences can access “Manage privacy settings.”
the company emphasizes that users can revoke or modify their consent at any time through links found on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9f50b710-0fc9-43b8-b7ab-513d4b05c39c&userType=NON_REG) and cookie policy ([https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9f50b710-0fc9-43b8-b7ab-513d4b05c39c&userType=NON_REG](https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_9f50b710-0fc9-43b8-b7ab-513d4b05c39c&
