Yahoo Updates Data Practices, Offering Users Greater Control Over Personal Information
FINLAND – 2024/10/27 11:20:01 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used for advertising and personalization. The changes, detailed in a recent notice, outline the company’s use of precise location data, IP addresses, and browsing/search history for analytics, targeted content delivery, ad measurement, audience research, and service development.
As part of the Yahoo-konserni (Yahoo Group), the company is responding to evolving privacy regulations and user expectations by offering granular control over data usage. These updates impact users across Yahoo’s platforms, including its websites and applications.Individuals can now choose to reject the use of cookies and personal data for these specific purposes, or customize their preferences through a dedicated privacy settings panel.
Users are presented wiht three options: accept all, reject all, or manage privacy settings. Selecting “Reject all” prevents Yahoo and its partners from utilizing data for the described personalization and analytics functions. The “Manage privacy settings” option allows for a more tailored approach, enabling users to specify which data collection practices they consent to.
Yahoo emphasizes that users can modify or withdraw their consent at any time via links found within the privacy and cookie settings on its sites and apps. Further details regarding Yahoo’s data handling practices are available in its thorough privacy policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ef5fad91-4c25-4d64-a3e8-252f5601f074&userType=NON_REG) and cookie policy (https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_ef5fad91-4c25-4d64-a3e8-252f5601f074&userType=NON_REG).
