Yahoo Updates Data Practices, Giving users More Control Over Personalized Advertising
FINLAND – November 8, 2025 – Yahoo is informing users of updated data practices regarding the collection and use of personal details for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo leverages precise location data, IP addresses, browsing history, and search queries to deliver tailored experiences and measure advertising effectiveness.
Yahoo,a component of the Yahoo group,utilizes this data to refine advertising,customize content,analyze audience demographics,and enhance its services. The update comes as data privacy regulations continue to evolve and consumers demand greater openness and control over their personal information.These practices impact all Yahoo users in the European union and potentially beyond, influencing the advertisements thay see and the content presented across yahoo platforms and applications.
Users are now presented with options to manage their data preferences. Selecting “Reject all” will prevent Yahoo and its partners from utilizing cookies and personal data for these additional purposes. Alternatively, users can choose “manage privacy settings” to customize their choices.Individuals can also revoke or modify their consent at any time through links found within Yahoo’s privacy and cookie settings, accessible on its websites and applications.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7c740ae4-b8d8-44e6-b689-7dc9c8f665b2&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7c740ae4-b8d8-44e6-b689-7dc9c8f665b2&userType=NON_REG].
