Yahoo Updates Data Practices, giving Users More Control Over Personal data
FINLAND – November 4, 2025 – Yahoo is informing users of updated data practices regarding the use of cookies and personal data for advertising and content personalization, offering increased transparency and control over how their information is utilized. the changes, detailed in a recent notice to users, outline how Yahoo and its partners leverage data – including precise location, IP addresses, and browsing history – for analytics, targeted advertising, and service development.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. The changes impact all yahoo users in Europe, giving them more granular control over their data and how it’s used. Users are now presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings. Failure to actively choose will not equate to automatic consent.
Yahoo explains it utilizes cookies and personal data to deliver tailored advertising and content, measure ad performance, conduct audience research, and improve its services. Specifically, the company gathers information such as IP addresses and browsing/search data alongside precise geographical location.
Users who wish to opt-out of these expanded data uses can select “Reject all.” Alternatively,”Manage privacy settings” allows for customized preferences. Yahoo emphasizes that users can modify or withdraw their consent at any time through links found on its websites and applications, as well as through its privacy and cookie policies.
Yahoo is part of the Yahoo Group. Further details regarding these practices are available in Yahoo’s privacy policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_191be6f4-ec91-404c-ae0b-83522ec14024&userType=NON_REG] and cookie policy [https://finance.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_191be6f4-ec91-404c-ae0b-83522ec14024&userType=NON_REG].
