Xiaomi Uses System Ads to Lower Device Prices, Telset.id Reports

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Xiaomi relies on pre-installed software and system-level advertising to subsidize low hardware margins, keeping its consumer devices inexpensive in international markets while presenting unique challenges for users encountering the interface for the first time, technology outlet Telset.id reported.

Consumers purchasing imported units frequently experience a steep learning curve regarding the pervasive ads embedded throughout the system architecture.

Dismantling the MSA Delivery Mechanism

Mitigating the commercial content requires dismantling the primary delivery mechanism known as the MSA, or MIUI System Ads service.

Users running newer HyperOS software iterations must go to Settings, select Passwords & Security, and open the Authorization & Revocation menu to toggle off the MSA application.

Users Can Disable Personalized Ad Recommendations

Returning to the Passwords & Security menu allows users to access Privacy and Ad Services, where Personalized Ad Recommendations can be disabled.

Similar adjustments apply to individual native programs such as Downloads and Themes, where options to show recommended content must be manually unchecked within each application’s internal settings panel.

Suppressing Promotional Music Alerts

Audio playback utilities and system cleaners require targeted adjustments to suppress supplementary promotional alerts.

Within the Music software, users must open Advanced Settings to switch off the display of sponsored material.

Modifying File Manager Configurations

File Manager programs running on legacy MIUI installations require users to access Settings through the sidebar menu to deactivate recommendations.

Newer configurations utilizing HyperOS require selecting the triple-dot icon inside the File Manager interface, entering Settings, and executing a withdrawal of consent for data collection.

Resetting Advertising Identifiers

Additional data tracking can be curtailed by accessing the main device settings, opening Google services under All Services, and executing a reset or deletion of the advertising identifier.

While individual application notifications can be disabled to stop promotional alerts, doing so also blocks functional alerts from those same programs.