Microsoft Increases Xbox Prices Again, Marking a Shift in Console Market Dynamics
SEATTLE, WA – Microsoft is raising prices on its Xbox consoles in the US for the second time this year, a move unprecedented in recent console generation history. The price hikes, effective October 3rd, impact all Xbox Series X and S models, ranging from a $20 increase to $70.
This marks the first console generation where prices have risen after launch, a departure from the traditional model of price reductions over a console’s lifecycle. The increases come amid a fluctuating global economy and suggest a potential long-term shift in how console manufacturers approach pricing. microsoft attributes the changes to “navigating an incredibly dynamic habitat” and “assessing the changing macroeconomic environment,” but industry analysts suggest tariffs are a likely contributing factor.
Here’s a breakdown of the new and previous pricing:
| Console | New US price (RRP) | previous US price (RRP) | Original Launch Price (US) |
|---|---|---|---|
| Xbox Series S (512GB) | $399.99 | $379.99 | $299.99 |
| Xbox Series S (1TB) | $449.99 | $429.99 | $349.99 |
| Xbox Series X | $649.99 | $599.99 | $499.99 |
| Xbox Series X Digital | $599.99 | $549.99 | $449.99 |
| Xbox Series X 2TB Galaxy Black Special Edition | $799.99 | $729.99 | $599.99 |
Notably, the Xbox Series X 2TB Galaxy Black special Edition, released just one year ago, has seen a $200 price jump, now retailing for $799.99. This makes it the most expensive console currently available, exceeding the price of the PlayStation 5 Pro by $50. Consumers seeking entry into the Xbox ecosystem will now face higher upfront costs, potentially impacting sales during the upcoming holiday season.Microsoft has not indicated whether further price adjustments are anticipated.
