X Corp. Announces Intent to Deactivate Twitter.com on November 10, 2024
San Francisco, California – October 29, 2024 – X Corp.,the company owned by Elon Musk,today announced its intention to fully deactivate the Twitter.com domain and associated services on November 10, 2024, effectively sunsetting the platform’s original web address. The move signals a definitive shift away from the Twitter brand and a complete consolidation under the “X” identity.
This decision impacts the hundreds of millions of users globally who still access the platform via Twitter.com, and also countless websites and services that rely on twitter’s API and embedded content. The deactivation represents the culmination of Musk’s rebranding efforts since acquiring Twitter in October 2022,and raises questions about the long-term viability of the platform’s ecosystem as it transitions to a new infrastructure and identity. Users will be redirected to X.com, the platform’s current primary web address.
The declaration was made via a post on X itself:
twitter.com will be sunset on November 10, 2024. all users will be redirected to X.com. https://t.co/VwK4mK9J9q
— X (@X) October 29, 2024
The changeover will involve a complete removal of the Twitter.com domain’s functionality, including its web interface, API endpoints, and associated data. X Corp. has stated it will provide further details regarding the transition process for developers and third-party integrations in the coming days. The company has been steadily phasing out the Twitter brand over the past year, replacing the iconic blue bird logo with a black “X” and altering the platform’s visual design.
