Tomigaya, Tokyo, Ascends as a Must-Visit neighbourhood for Discerning Travelers
Tokyo, Japan – November 8, 2023 – Beyond the neon-lit bustle of Shibuya and the historic temples of Asakusa, a quieter revolution is underway in Tokyo’s Tomigaya district. Once a largely residential area, Tomigaya is rapidly gaining recognition as a complex hub for design, culinary innovation, and a uniquely local atmosphere, attracting a growing wave of international visitors and cementing its status as one of Tokyo’s best neighbourhoods.
Tomigaya’s rise is fueled by a confluence of factors: a surge in autonomous boutiques, a blossoming café culture, and a deliberate focus on preserving the area’s intimate, village-like feel. This contrasts sharply with the often overwhelming scale of other Tokyo districts, offering a more curated and immersive experience for travelers seeking authenticity. The neighbourhood’s appeal extends beyond tourism, drawing a creative class of designers and entrepreneurs who are further shaping its distinctive character.
Historically a quiet residential area nestled between Shibuya and Shinjuku, Tomigaya began its change in recent years with the opening of innovative concept stores and cafes. This shift accelerated with the redevelopment of the former Tomigaya Hachiman Shrine grounds, now home to PLACES+PROJECTS, a complex featuring a hotel, restaurants, and retail spaces designed to foster community and creativity.
The area’s appeal lies in its blend of established businesses and emerging trends. Visitors can explore meticulously curated vintage shops alongside cutting-edge design studios, savor artisanal coffee in minimalist cafes, and discover hidden restaurants serving innovative takes on Japanese cuisine. Unlike some of Tokyo’s more heavily touristed areas, tomigaya retains a strong local identity, offering a glimpse into everyday life for Tokyo residents.
“Tomigaya has a really special energy,” says local architect and designer, Keiko Ito, whose studio is based in the area. “It’s a place where you can feel the creativity and passion of the people who live and work here. It’s not trying to be something it’s not.”
Tomigaya’s accessibility – a short walk from Shibuya and Shinjuku stations – further enhances its appeal. As Tokyo continues to evolve as a global destination, neighbourhoods like Tomigaya are proving that the city’s magic lies not just in its iconic landmarks, but also in its hidden corners and evolving cultural landscapes. The continued development of unique spaces and a commitment to preserving its local charm suggest Tomigaya’s ascent is only just beginning.
