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Why Donald Trump Jr. Took the ‘Amazon of Guns’ to Market

by Emma Walker – News Editor

Hear’s a breakdown of the provided text, focusing on the key entities and their relationships:

Key Entities:

Donald trump Jr.: A key figure in the narrative, described as a partner at 1789 Capital and involved in taking companies public.
Malik: Trump Jr.’s partner at 1789 Capital, also involved in taking companies public and the SPAC process.
1789 Capital: An investment firm where Trump Jr. is a partner.
PublicSquare: A platform that connects trump Jr. and Malik to companies like GrabAGun.
grabagun: A gun-seller that uses PublicSquare’s payment processing system.
PSQ Payments: GrabAGun’s payment processing system, provided by PublicSquare.
Colombier Acquisition corp. II: A SPAC (Special Purpose Acquisition Company) that Malik used to take GrabAGun public.
Elon Musk: Mentioned in relation to his public feud with President Trump, but his companies (SpaceX, Neuralink) are still invested in by 1789 Capital.
* SpaceX, Neuralink, Substack, Anduril, Plaid: Private companies that 1789 Capital invests in.

Key Relationships and actions:

  1. Trump Jr. and Malik’s Partnership: Trump Jr. became a partner at Malik’s investment firm, 1789 Capital, after the election. This partnership is described as the foundation for their “grand project.”
  2. Investment Thesis: They have been discussing their investment ideas and thesis for five years.
  3. Investments by 1789 Capital: Despite Elon Musk’s feud with President Trump, 1789 Capital continues to invest in Musk’s companies (SpaceX, Neuralink) and other private companies (Substack, Anduril, Plaid).
  4. Revelation of GrabAGun: Trump jr. and Malik became aware of GrabAGun through PublicSquare, as GrabAGun uses their payment processing system, PSQ Payments.
  5. Taking GrabAGun Public: Malik took GrabAGun public by merging it with his SPAC, Colombier Acquisition Corp.II. This is presented as an example of their “ecosystem” where connections through PublicSquare lead to business opportunities.
  6. Future Expansion Plans: Trump Jr. and Malik plan to expand their reach by picking another conservative company to connect to capital markets. They intend to do another SPAC to take a “high-profile, meaningful company” public again.
  7. “All-Weather Strategy”: They are banking on this strategy to sustain their business model, regardless of political changes in Washington.
  8. Ideological Businesses and Parallel Economy: The text questions whether the trend of “avowedly ideological businesses” and a “parallel economy inspired by the Trump movement” will be permanent or transitory.
  9. Welcome on Wall Street: Trump Jr. views their reception on Wall Street as a vindication of their thesis and a sign of changing times,noting a perceived “higher testosterone environment” and a lack of negative feedback.

In essence, the text describes Donald Trump Jr. and Malik’s business venture, which involves identifying and taking conservative-leaning companies public, ofen through SPACs, leveraging platforms like PublicSquare and their investment firm, 1789 Capital. They are building an “ecosystem” and aim to capitalize on a perceived shift in the financial landscape.

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