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## Zelenskyy’s Dialog Strategy: A shift in Wardrobe
Ukrainian President Volodymyr Zelenskyy has been actively promoting a “victory plan” across Europe,aiming to establish conditions for a just end to the war against Russia [[1]]. A subtle but important element of this strategy involves his choice of attire.
According to Reuters, Zelenskyy’s wardrobe has become a intentional part of his communication strategy [[0]]. Designer Viktor Anisimov, who creates clothes for the president, explained that the intention is to incorporate subtle changes, moving from civilian clothes towards a more uniform-like appearance. This is seen as a symbolic gesture of hope for peace, without abandoning the representation of Ukraine as a nation at war.
Anisimov believes that these adjustments act as a “lucky amulet” and are intended to convey a message of strength and resilience. The shift in wardrobe is not merely aesthetic; it’s a calculated move to influence public perception and reinforce the narrative surrounding the conflict.
