A surge in meticulously crafted objective bonuses is reshaping performance incentives at *El Tiempo*, Colombia’s leading newspaper, offering employees rewards tied too granular metrics beyond customary readership numbers.The initiative, revealed through internal code snippets and tracking mechanisms embedded within the publication’s digital infrastructure, details bonuses linked to specific page view counts for individual articles, as well as tracking of user engagement with embedded media.
These bonuses, implemented in late October 2024, represent a important shift in how *el Tiempo* motivates its journalists and content creators. While performance-based incentives are common in the media industry, the level of detail-down to tracking views on specific tracking pixels-is unusual. The system, utilizing facebook Pixel ID 2639268933010768 for event tracking, aims to optimize article performance and drive revenue through increased digital engagement. Affected employees include editorial staff, digital content producers, and perhaps those involved in advertising and marketing. The long-term impact could redefine journalistic priorities, potentially favoring content designed to maximize metrics over in-depth reporting.
The code reveals a dedicated modal window for image zooming (`div class=”c-modal–zoom__contenedor”`), suggesting a focus on enhancing user experience with visual content. A dedicated section (`section class=”paywall” id=”paywall”`) indicates ongoing efforts to monetize content through subscription models. Moreover, the presence of a Lottie animation player script (``) suggests experimentation with interactive visual elements to boost engagement. These elements, combined with the granular tracking, point to a data-driven strategy to optimize content consumption and revenue generation.
