sportbusiness Podcast: Navigating UEFA Commercialization, Everton’s Stadium Deal, and More – World Today News
key Takeaways: The latest sportbusiness Podcast dives into major developments in the global sports industry, including relevent Sports Group’s strategy for commercializing UEFA club competitions, Everton’s stadium naming rights, and financial updates from international federations like the International Table Tennis Federation [[source]].
Commercialization of UEFA Competitions: Relevent Sports Group’s new hires and special purpose vehicle are central to their approach to maximizing revenue from UEFA club competitions. The podcast analyzes how this new team will tackle the complex task of commercialization.
Everton Stadium Naming Rights: Ben Cronin reports on Everton’s new stadium naming rights deal with local law firm Hill Dickinson. This partnership signifies a strategic move for the club as it prepares to open its new venue.
International federation Finances: Jonathan Rest and Martin Ross examine the financial health of international federations, with a spotlight on the International Table Tennis Federation’s recent return to profitability as 2018.
Other Highlights: The episode also covers viewership trends for Michael Johnson’s Grand Slam Track and a unique comparison of sports rights costs to the price of a new family car, offering a novel perspective on the value of sports broadcasting.
Listen & Subscribe: The SportBusiness Podcast is available on here.
Podcast Details:
host: Catherine Davies
Contributors: Jonathan Rest, Martin Ross, Ben Cronin
* Editor: Lumi Lehmuskallio
